Just for men hair dye on face has turned a shade of purple

Being a mere male (with grey hair) I am not an expert but I read the product description;

"This Revlon 3D Color Technology, with a combination of specially blended dyes, conditioners and polymers, delivers natural looking, multi-tonal color from root to tip, not only boosting your hair color but also adding definition and dimensionality. The result: completely transformed, natural looking, multifaceted color and shine."

I take that to mean the product is a colour booster rather than a hair dye - in other words your hair would need to be approximately that colour to begin with.
My limited knowledge might be out of date but I always believed if a person wanted hair of a lighter colour it would have to be bleached and not dyed.

You need to do this in 2 stages. First stage dye to lighn brown, then wait 2 days and then bleach it. Good luck!

Try going with just a shade brighter and redying it. All colorants seem to brighten as they set in. I'd say you can do that, or try getting your hair more sunlight. That will naturally brighten the color.

You may want to use the lighter shade and re-dye it, or simply show it more sunlight. The light from the sun will naturally brighten your hair.

its not dangerous try going to utube and checking out how others have done it, or since you have light brown hair, you can lighten it up a couple of shades and try i suggest pravanna purple. Or if your really not experienced or have a friend to help go to a professional for the doo!

The Purple color that you will colored is amazing.

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It depends on your hair strands ..Usually it takes me 3 months to re-dye my hair.Maybe wait for couple of days to prevent damaging you hair.

Purple.. Purple and red mixed make brown

Not exactly... the term "dye" causes a lot of confusion, but dye generally means making the hair darker. To make the hair lighter you must use a special bleach. Hair bleaching is permanent and cannot be rinsed away. It can be dyed back to it's original color however, but the bleach does damage to the hair. In extreme cases, where the hair was dark brown or black and is bleached to blonde, the hair becomes very thin and resembles the texture of cotton. You can lighten hair temporarily by using theatrical hairsprays. These come in every color of the rainbow including white, gray and blonde. These color sprays actually sit on the outside of the hair strand, and can be shampooed completely out after brushing the hair.