https://www.linkedin.com/pulse/article/20141119054845-353907589-google-s-material-design-web-designer-s-new-guide
Google's Material Design - Web designer's New Guide
Nov 19 201485Views3Likes0CommentsShare on LinkedInShare on FacebookShare on Google PlusShare on Twitter
Material designing is a new visual designing language introduced by Google in 2014 in I/O conference in June. This new digital language seems to be very fascinating because it addresses a huge number of issues systematically on daily basis. Well it is both refreshing and surprising to see such a giant as Google has publicly announced its new direction for designing.
Google has given free documentation for everyone and it is offering so much of insight into the material designing and the way it works. More important is that it has been offering a great number of design lessons for all of us. This is very informative, innovative and interesting. There are certain guidelines that will tell you what you can do, what you cannot do, anything that you can think of, starting from the very basic point, placement and to the animations.
3 Basic Principles of Material Design
The core values for a Material designing is much more than the succession of the current designing trends.
Materialize the metaphor
It has to be bold, graphic and intentional
Give meaning with motion
Well, it is like you are thinking a step ahead from flat designs but this is actually much more than that. Because this material designing is a metaphor and it is providing new grounds for designs which are similar in roots to the skeuomorphism. Because this material designing mainly focus on physics of the real world, it won't replicate the horror that you would be seeing in iOS8.
It is useful in Unifying Screens and Products
When you want to unify various products most importantly the screens, Material Designing is the best solution that Google offers on the go. Let us get a little real here, which means that devices will only be changing and diversifying. When you have to address the variations that Google now has will define it clearly how it can be used on other platforms like web pages and other smart phone apps.
There are some limitations for designers that they have to accept if they want to keep the designs similar for one app to another app. This is really good and will help all other Google products very clearly to expand.
Flexible
Also, Material Designing by Google has enough of flexibility for designers for addressing their various devices and screens. There are few guidelines that will allow you to make some special adjustments for catering specifically to small or large Android display. This will also make the life of designers very easy because it won't pose restraints but the tools and solutions instead.
This is like a New Direction for Google
Google was never noticed for its designing approach. From the last many years they have started implementing a lighter and cleaner design but this will still be a subtle approach.
Therefore it would be interesting to see that Google is taking a design bull by its horns for creating a very impressive designing language. With all the material design Google will become a designing leader. They might not be there but they have improved their game and have shown that they are capable of creating a very useful and great visual design.
It is offering New Hardware Capabilities
Motion is called as the fundamental part of any Material Design. A very big thanks to physics and the good quality hardware and software, this material design are capable of improving the affordance within their digital designs. This is the fact that this could be the fact that can eliminate the gap between the real and the digital designs. If motion and animation are providing any type of meaning, their interfaces will be very easy to interpret, understand and use. Also these things are highly affordable and are liked by people
What is making this Material designing as an important and incredible aspect is the fact that there is no other common designing language places that will pay so much of emphasis on affordance through the motion. It will be completely a new proclamation.
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