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Basic SEO OPTIMIZATION Tips!


1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.
Make sure that the title tag contains text which a human can relate to. The text within the title tag is what shows up in a search result Treat it like a headline.

2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.

3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.
Adding the exact same text for your h1 tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Robots like this too because now there is a relation between the title of your page and the headline.
Also, sprinkle your keywords throughout your article. The most important keywords can be bolded or colored in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings.

4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.
I always use the headline of my pages as the title tag to help the robots know exactly what my page is about. A good place to insert the headline is within the h1 tag. So the headline is the same as the title tag text.

5. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag. SEO pros all agree that these tags are not as important today as they once were. I just place my headline once within the keywords and description tags.

6. Do not link to link-farms or other search engine unfriendly neighborhoods.

7. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.

8. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.
My site contains navigation menus on the left and right of the page. The menu consists of links not images. When you hover over the link with your mouse, the title of the link appears. View the source of this page to see how to add this tag to your links.

9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.

10. Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.

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What are the tips of seo?


1. Produce excellent copy Your content should be written extremely well; great copy writing is the heart and soul of SEO. Firstly, excellent writing is better for your users and is more likely to attract inbound links. Secondly, Google has ways, some of them very subtle, of determining just how good and useful a piece of writing is (see latent semantic indexing). Write with your users in mind, with a view to giving them the best and most useful experience possible. With regard to Google's subtle ways of assessing the quality of a piece of writing, you should avoid using the same keywords again and again, even if it feels natural to do so. Instead, you should use of a variety of synonyms for every keyword. This makes your writing more readable and interesting, and also persuades Google that your content is not run-of-the-mill spam, but authoritative and useful.
2. Content is king The only thing Google respects is high-quality text with some links pointing to it. Google considers web sites that constantly add content much more useful than web sites that add content infrequently. For this reason you should set yourself a realistic target for the production of new content and stick to it. Depending on how ambitious you are, you can aim for one new page of content per day or per week. Whatever you choose, remember that Google likes fresh content. It has an intrinsic preference for web sites that focus on creating new content over web sites that keep tweaking their existing content again and again. In other words, Google wants to see that you are working on producing new content, not on optimizing content that you already have on your web site. The ideal word count for each page is between 500 and 1500 words.
3. Use the Google sandbox The Google sandbox is an incredibly useful tool that suggests keywords and key phrases on the basis of what people have been searching recently. For example, you might type "SEO consultant" and the Google sandbox will tell you that, in addition to searching for "SEO consultant," other frequent searches are "SEO expert" and "SEO services." Using the Google sandbox will give you an inexhaustible supply of ideas for the creation of fresh content. Put simply, you use Google's sandbox to find out what people are searching for, and you then write content that targets those keywords. The aim is, of course, to rank highly in the search engine results pages (SERPs) for those queries.
4. Use the h1 tag The h1 tag is one of the great secrets of SEO. The h1 tag tells search engines that this is the main title of the page ("heading #1"). The h1 tag is an incredibly powerful tool and Google takes it seriously, providing it is substantiated by the page's content. In other words, the words in the h1 title tag should also appear in the main text. Using the h1 tag is an excellent way to optimize a page for specific keywords.
Here is how you use the h1 tag: Your keywords
The h1 tag will make the text quite large; you can have the benefit of the h1 tag without such enormous text by using CSS to format it as desired.
You should also use the h2 and h3 tags for your sub-headings, making the content of your page hierarchical.
5. Keyword density The keywords you are targeting should appear in the main body of your text reasonably frequently, but don't overdo it: a page that is stuffed with keywords destroys the credibility of your web site and is easily identified by Google as spam. Putting your keywords at the beginning of the page, in most of the paragraphs, and somewhere near the end will be quite sufficient. Do not forget the importance of using synonyms too, as mentioned above. If you want to check the keyword density for a page, you can use this keyword density tool.
6. Use bold, italics and underlining on keywords When you bold, italicize or underline a word, Google assumes that this is one of your keywords. You should therefore bold, italicize or underline some of the keywords on your page.
Be very careful, because this can also work against you: if you use bold, italics or underlining on words that are not keywords, you will confuse Google and will weaken the effect of these tags on your real keywords.
7. Keywords in the URL Deciding the URL of a page is an important part of SEO. The page should have a file name that contains your keywords, and the page should be in a directory that also has keywords in its name. For both the directory and the page itself, the keywords should be separated by dashes.
You should follow a sensible rationale when deciding what to call directories and files; it should reflect the hierarchical nature of your web site. For example, if you are writing a page about obtaining inbound links, a good URL for it would be:
polyseo.com/seo-tips/how-to-obtain-inbound-links.html
This is a good URL for these reasons:
a) "SEO tips" and "how to obtain inbound links" are related queries and Google knows it;
b) "how to obtain inbound links" is a subset of "SEO tips." Google will give you extra respect for using hierarchical URLs. Don't forget that Google was developed by two clever mathematicians!
Depending on exactly what pages you plan to create for your web site, there are several ways of naming a URL. For example, with regard to the example above, if you're going to write many different articles on the topic of "links," you could name your URLs as follows:
polyseo.com/SEO/links/how-to-obtain-inbound-links.html
polyseo.com/SEO/links/why-outbound-links-will-benefit-your-website.html
and so on. (In this example "how to obtain inbound links" is a sub-category of "links," and "links" is in turn a sub-category of "SEO." Furthermore, all three sets are related to each other: they are all about SEO.)
8. Use a high content-to-code ratio Search engines will give your page a higher ranking if it has a lot of text relative to the amount of code. You should aim for a high signal-to-noise ratio on your page, which means that there should be more content than code. Open any page on the Internet, right click on it and select "view source" (or its equivalent). If there is a lot more code than text, search engines are not going to love it.
If you are serious about SEO you will produce pages with good, clean HTML and will avoid anything that requires a lot of code. A small amount of HTML code and a lot of quality text is what search engines (and users) really love.
9. Split substantial articles into several pages If you write an article about a big topic, it is inevitable that the article will in fact deal with a number of sub-topics. In these cases you should split the article into several pages: one page for each subtopic. This has the following advantages:
a) you will be able to have highly focused search-engine optimization that targets each specific page, instead of trying to optimize one enormous page for keywords that are relevant to only 10% of it. Remember that Google decides what content is about on a page-by-page basis: this means that every page should focus on one topic - only one;
b) users prefer to read articles that are split over several pages rather than articles that have the "toilet roll" format. The links that take you from one page to the next should have the target page's title as the anchor text (more about this later).
The page you are reading is an exception; pages with a list of tips generally work better as a single page, even if very long.

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Aug 05, 2015 | Fujitsu LIFEBOOK Tablet PC...

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How does search engine optimization work?


Search engine optimization is the process of improving the visibility of a website or a web page in search engine.
SEO works on these two techniques:-
1. White Hat SEO Techniques:- It refers to the usage of optimization strategies, techniques, and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies
2. Black Hat SEO Techniques:- It refers to the use of aggressive SEO strategies, techniques, and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.
On above these two techniques search engine optimization work. You can also fix a SEO Rank Tracker to your page, which will show the ranking of your page.

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