Tip & How-To about Computers & Internet

Google Tips (Know your friendly search engine -> google)


Google is clearly the best general-purpose search engine on the Web
But most people don't use it to its best advantage. Do you just plug in a keyword or two and hope for the best? That may be the quickest way to search, but with more
than 3 billion pages in Google's index, it's still a struggle to pare results to a manageable number.
But Google is an remarkably powerful tool that can ease and enhance your Internet exploration. Google's search options go beyond simple keywords, the Web, and
even its own programmers. Let's look at some of Google's lesser-known options.
Syntax Search Tricks
Using a special syntax is a way to tell Google that you want to restrict your searches to certain elements or characteristics of Web pages. Google has a fairly complete
list of its syntax elements at
www.google.com/help/operators.html
Here are some advanced operators that can help narrow down your search results.
Intitle: at the beginning of a query word or phrase (intitle:"Three Blind Mice") restricts your search results to just the titles of Web pages.
Intext: does the opposite of intitle:, searching only the body text, ignoring titles, links, and so forth. Intext: is perfect when what you're searching for might commonly
appear in URLs. If you're looking for the term HTML, for example, and you don't want to get results such as
www.mysite.com/index.html
, you can enter intext:html.
Link: lets you see which pages are linking to your Web page or to another page you're interested in. For example, try typing in
link:http://www.google.com

Try using site: (which restricts results to top-level domains) with intitle: to find certain types of pages. For example, get scholarly pages about Mark Twain by searching
for intitle:"Mark Twain"site:edu. Experiment with mixing various elements; you'll develop several strategies for finding the stuff you want more effectively. The site:
command is very helpful as an alternative to the mediocre search engines built into many sites.
Swiss Army Google
Google has a number of services that can help you accomplish tasks you may never have thought to use Google for. For example, the new calculator feature
(www.google.com/help/features.html#calculator)
lets you do both math and a variety of conversions from the search box. For extra fun, try the query "Answer to life the universe and everything."
Let Google help you figure out whether you've got the right spelling—and the right word—for your search. Enter a misspelled word or phrase into the query box (try "thre
blund mise") and Google may suggest a proper spelling. This doesn't always succeed; it works best when the word you're searching for can be found in a dictionary.
Once you search for a properly spelled word, look at the results page, which repeats your query. (If you're searching for "three blind mice," underneath the search
window will appear a statement such as Searched the web for "three blind mice.") You'll discover that you can click on each word in your search phrase and get a
definition from a dictionary.
Suppose you want to contact someone and don't have his phone number handy. Google can help you with that, too. Just enter a name, city, and state. (The city is
optional, but you must enter a state.) If a phone number matches the listing, you'll see it at the top of the search results along with a map link to the address. If you'd
rather restrict your results, use rphonebook: for residential listings or bphonebook: for business listings. If you'd rather use a search form for business phone listings,
try Yellow Search
(www.buzztoolbox.com/google/yellowsearch.shtml)

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What is the main purpose of using keyword in SEO?


SEO is mainly about using keywords in the best possible way. SEO stands for search engine optimization. Search engines search for web pages on the basis of keyword rankings and usage. Hence if you use relevant keywords at an optimum density, your web page has a higher probability of ranking higher whenever a user searches for that keyword. Inversely, not using relevant keywords on your page can result in your page not showing up on the search results page, resulting in your SEO ranking going down.

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As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search,[2] Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies

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