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Ntractive CRM Tethers the Mac Desktop to the Cloud

Ntractive CRM Tethers the Mac Desktop to the Cloud

One advantage of using a customer relationship management app as cloud-based software is that users can get to it regardless of what platform they're using -- just open your browser and sign in. However, using an app through a browser has limitations of its own, so Ntractive set about to build a CRM app for Mac that runs on the desktop but still shares info using the cloud.

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In the architecture of heavy-duty business programs, customer relationship management (CRM) software is a load-bearing beam. It's a mission critical application that can be a key to success Download Free eBook - The Edge of Success: 9 Building Blocks to Double Your Sales. It's also the sort of app that operates very comfortably in "the cloud" -- that metaphor for the Internet and platform-agnostic computing.

Justin Bartak realized the cloud's potential for managing customers relatively early. Bartak is CTO and cofounder of Ntractive, a Grand Folks, N.D., Macintosh-centric CRM software maker.

Bartak explained that he began noodling with the idea behind Ntractive's primary product, Elements CRM, in 2003 while working for a Macintosh developer on Web applications.

"I was looking a lot at NetSuite and Salesforce at that time, even though they were in their infancy," he told MacNewsWorld. "I thought it would be really cool if I could do this for the Mac."

NetSuite and Salesforce are Web-based applications, including CRM, aimed at businesses.
Browsers Shunned

After working on the cloud piece of the program for two years, Bartak enlisted his friend and fellow North Dakota native, Dale Jensen, to help him give his application some desktop flair.

"The idea was to make a Web app that looked like and felt like a desktop app," Bartak explained. "That's how we married the desktop and the Web together."

Elements CRM departs from typical cloud apps because it doesn't run in a Web browser. Rather than embrace the agnosticism of those apps, it has steadfastly entrenched itself in the Mac camp.

Eschewing browser operation gives Elements CRM certain advantages, according to Bartak.

"We're able to blend a lot of the desktop pieces that no one can do into the Web," he maintained.
Better Security, Better Interface

"For example," he continued, "we're able to do drag-and-drop technology. You can grab an Excel file or iPhoto file from your desktop, drag it onto Elements, and it will auto upload. No upload buttons. None of the typical Web stuff you'd have to do."

"We're able to jump back and forth from the desktop and the Web and blur the lines," he added. "A lot of people can't tell where one ends and one begins because we're doing both at the same time."


Moreover, it makes execution of the code in the program simpler and more secure.

By not having to write code to accommodate every browser on the market, Bartak explained "we can write one unified piece of code that can be used constantly."

Without URL bars and add-ons found in browsers, he continued, Elements can avoid security problems commonly plaguing them, such as SQL injections.

What's more, the non-browser approach gives Bartak and company more control over Elements' interface.

"It's easy to use," he observed. "Every screen looks the same as you click through. It's simple. It's clean. You always know what to expect."
Hedging Bets

Although currently locked in a Mac silo, Ntractive has left its options open. That's because the application is based on WebKit, an open source, cross-platform browser engine.

"Since we are using WebKit at the back end, we will be able to move to any platform, be it Windows or whatever else we'd like to fairly easily," Bartak contended.

When he began building Elements in 2003, selling IT departments on using Macs for core business applications could be a tough sell, Bartak acknowledged.

"I was a Mac guy, and I wasn't really thinking about market conditions," he confessed. "I built something that I loved. I loved the Mac and I wanted to build something for the Mac. If it were a business decision, it would have been the wrong one in 2003."

However, "today it's a great decision," he continued. "We have many, many companies saying, 'Forget it. We won't wait for your Windows version. We'll just buy new Macs."
Golden Cloud

What began as a labor of love appears to be a savvy business move as more and more firms turn to the cloud for their IT solutions.

"Cloud computing is a full replacement for premise-based computing," Denis Pombriant, managing principal with Beagle Research, told MacNewsWorld.

"What's happening is that many vendors are building to standards that enable applications to work together in the cloud," he continued, "so that it's now possible to build entire end-to-end business process support from multiple vendors there."

"The cloud offers so many things," he added. "A premise-based system might offer several things, but it doesn't offer all the capabilities that go into making cloud computing so cost effective and so powerful."

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What are some of the advantages of using CRM software?

CRM is a software used for the building of a relationship between the business and customer. It is a software helps to know the queries, complaints, etc of the customer. Some of the benefits of the CRM are mentioned below, but there are more advantages to know about it in detail you may Visit Force Growth:
1. Increased customer loyalty and satisfaction
2. Optimized marketing and sales efforts
3. Reducing the cost and amount of time required to obtain new customers
4. More efficient sales process
5. Increased customer retention

Jun 24, 2017 | The Computers & Internet

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a method of classifying coluds

if you mean Cloud Computing - massive computer infrastructure for storing data, and executing apps in a service like environment.

A Brief History of Cloud Computing

Cloud computing has grown in popularity over the years however, a steady increase has only been seen within the last 6 years or so. The arrival of Salesforce.com in the late 90s paved the way for software companies to deliver their software over the internet, by collecting data in the cloud and therefore Salesforce created the space for cloud CRM and ERP. In the early 2000s we saw Amazon Web Services (AWS) and (Elastic Cloud Computing) EC2 offer cloud-based services for computation, storage and virtualization. This helped many organizations reduce costs and allowed IT departments to focus more of their attention on pressing business matters. With the increase in bandwidth and a maturing internet web specification, logically, browser-based applications soon followed. (Anyone remember how cool it was to first use Google Docs??)

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That's right, anything can be delivered from the cloud. We are seeing a shift in data gravity to the cloud so now cloud analytics makes much more sense, pun intended. Sure there were some early movers who just took on-premise software and packaged it in cloud-style - but they were not engineered to be cloud first and some still aren't.

May 01, 2017 | Computers & Internet

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What is salesforce? Who are salesforce consultants?

Salesforce CRM is the division of a business that is responsible for selling products or services to their clients and keep track of their level of satisfaction. Some of the major salesforce consultants are Appshark, Deloitte, Slalom Consulting, Bluewolf Business Consulting, Idealist Consulting. SF-CRM players like Appshark have a very strong market hold when it comes to the custom development of apps backed by a very good product support. Salesforce Consulting Companies CRM Salesforce Integration Salesforce...

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what is cloud computing

In general, cloud computing customers do not own the physical infrastructure,
instead avoiding capital expenditure by renting usage from a third-party provider.
They consume resources as a service and pay only for resources that they use.
Many cloud-computing offerings employ the utility computing model, which is analogous to how traditional utility services (such as electricity) are consumed.
Sharing "perishable and intangible" computing power among multiple tenants can improve utilization rates,
as servers are not unnecessarily left idle (which can reduce costs significantly while increasing the speed of application development).
Thank you....
With regards..

Oct 05, 2010 | Computers & Internet

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