Tip & How-To about Computers & Internet

How to Capitalize on Summer Social Media Trends

Summertime is a time for kicking back, relaxing, and sharing good times with friends and family. Hmm, what else does that sound like? You guessed it: social media! And sure enough, the average time people spend on social media increases dramatically (around 20%) during the summer. This creates an interesting contrast to shopper eCommerce dwell time during the summer, which is about 20% less.
So if you want to try to mitigate this 20% downturn, what might be one possible course of action? Correct. Instead of watching shoppers desert your site in the summer, you should follow them to where they're going: Social Media. There are a variety of ways you can use social media to boost sales during the doldrums of summer. Today I want to discuss a couple of them.

"Summerize" Your Social Media Activity

Be fun and engaging. Unbutton a little. Try to capture the "vacation" mindset with lots of visuals and travel-related messages. Maybe create contests to generate hype around your seasonal products. Post daily deals for products that dovetail with the summer. Use seasonal hashtags to make your campaigns organic and immediate.
Pay attention to your shoppers and give them content that resonates with their vacation plans. Create seasonal How-To ebooks (on barbecuing, surfing, camping, hiking, bird watching...whatever) and promote them through your social channels. In short: It's summer, have fun and help your shoppers/followers have fun.

You Don't Actually Have to Follow Shoppers to Meet on Social Media

You can create a way for them to get to all of their favorite social platforms directly from your site. How? Cue Connect's social sharing tools, like My List. My List combines the advantages of various social sharing tools into a single tool. It aggregates all of a shoppers' social activity to a central page on your site, so you can easily see her and her friends' actual product interests. From there they can directly communicate with their social media friends, and you can capture all of this activity. You can use this info for targeting, retargeting, segmenting, personalization of marketing messaging, and the creation of user-generated reviews and endorsements.
My List acts like a personal shopping assistant with prompts, reminders, decision support and collaboration tools that make shopping easier and more enjoyable. Your shoppers can also set up live price alerts to notify them of special offers or discounts. Most importantly, My List increases your opportunities and ability to engage your shoppers. Engagement increases reach, brand awareness, drives traffic, builds trust, humanizes your store, and generates user-generated content. It provides you with the rich demographic and psychographic data you need for profile building and social selling.

Follow Summer Social Media Trends to Boost Your Sales

Social Media and summer were made for each other. Take advantage of all the possibilities social offers you to be a part of your shoppers' lives. The more you provide meaningful, contextualized, personalized messaging and meaning, the more you'll build mutually beneficial relationships. Relationships that will carry you through all four seasons for years to come.
How to Capitalize on Summer Social Media Trends Cue Connect Blog

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