Data controller and data processor organizations who conduct business inside the European Union (EU), with organizations within the EU, with an EU resident, or collect data on an EU resident must comply with the General Data Protection Regulation (GDPR), enforceable on May, 25, 2018.
GDPR applies to both automated personal data and to manual filing systems where personal data (name, identification number, location data or online identifier) and sensitive personal data (genetic data, and biometric data) are accessible according to specific criteria.
The unified approach, supported by Modern Data Management technologies, addresses the gaps in legacy solutions (that often rely on disconnected MDM, business intelligence and big data) to ensure GDPR compliance for: What are the GDPR Password Requirements
Right to be forgotten: data erasure with purging of all traces by data entity type, compliance notifications and support for consumers' data requests
Consent management: manage and maintain rights and consents with the ability to capture and store consent types using graph technology
Consumer administration: manage consumer data access, change and deletion requests with built-in workflows
Audit support: trace attributes back to internal and external data providers and route data change requests back to the original source
Although legacy MDM systems can comply with a small part of the regulation by managing profile data, they also leave it to you to figure out how to manage the transaction and interaction information across other systems and channels.