There is software "inside" the DVD-writer.
It is called "firmware".
The firmware reads the "label" off each disk,
to determine capacity, maximum recording-speed, and such parameters.
So, you need to access
http://support.hp.com and search for updated firmware for your HP device, because the current firmware is _not_ recognizing the label on that one specific brand of "blank" media.
Updating the firmware will allow the recognition.