Ink Jet Printer Technical BriefPage 82. Differences Between P.I.M. and P.I.M. II:NowP.I.M. has evolved into P.I.M. II, the latest technology whichmakes all the same improvements to print quality, plus new additional correction capabilities, like digitalcamera noise reduction and Custom Mode adjustments. Epson, EPSON Stylus, BorderFree, and Micro Piezo are registered trademarks and PRINT Image Matching and the PRINT Image Matchingare trademarks of Seiko Epson Corporation. DURABrite, is a registered trademark and UltraChrome, and Epson Software are trademarks ofAmerica, Inc. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson and all rights in those marks. c2004 Epson America, Inc.SettingsPRINT Image Matching PRINT Image Matching IIPrinter gamma settingColor space designationHighlight settingShadow settingBrightness settingColor balance settingMemory color settingScene adjustment levelContrast settingSaturation settingSharpness settingScene mode settingCustom scene settingNoise reduction functionüüüüüüüüüüüüüüüüüüüüüüüüüü3. Differences Between Exif 2.2 (Exif Print) and P.I.M./P.I.M. II:P.I.M. and Exif 2.2 are two very differenttechnologies. Each of their work flows requires that the camera, software, and printer all supporttechnology for the process to be successful.The difference between these two technologies is what type of ?gprint optimization?h information is madehow these optimizations are applied. Key DifferencesPRINT Image Matching/IIExif PrintType of ?gPrint Optimization?hWith P.I.M., the optimizationof the print is controlled bythe digital camera and rightat the time the picture istaken.Optimization of the print iscontrolled by the Exif Printsupporting software andprinter, not by the camera. Only ?gcamera shooting?hinformation is recorded bythe camera into the photofile. How ?gPrint Optimization?h isAppliedP.I.M. thereby gives thedigital camera manufacturerthe opportunity to controlthe optimization of theprint based on their cameracapture intentions.Exif Print gives theprinter manufacturer theopportunity to optimize theprint, using the printer?fsunique strengths forhigh-quality prints, basedon ?gcamera shooting?hinformation read by theprinter software. The most current Epson Stylus Photo printers support both P.I.M. and Exif Print, making them extensivelycompatible with the most digital camera models available today. Most current four-color Epson printermodels support Exif Print. 1Visit www.epson.com or www.wilhelm-research.com for image permanence ratings.