What is the brand name to your TV? Your TV is now in service mode [factory mode] now. That is why, it shows the display 'Factory' on screen. You have to quit the service mode. Then only you can enter into its normal menu. But, entering and exiting factory mode/service mode, to different brand TVs will not be the same.
http://electronicshelponline.blogspot.com/ Check this link. It has service mode entry and exit methods to many brand TVs. Pull up older posts there, either by its left side bar, or, view it in 'Timeslide' option. Look for the service mode entry and exit method to your brand TV. You'll get details there.