Diamond Electronics Licenses Yahoo! Name for Branded Consumer Electronics ProductsYahoo!-branded Diamond home theater systems and DVD players are available online today SAN DIEGO— November 24, 2004 — OneDiamond Electronics, Inc. (dba Diamond Electronics), a leading international marketing, manufacturing and distributing company, today announced the launch of five new consumer electronics products in the United States. Through an agreement with Yahoo! to license the Yahoo! name, Diamond Electronics will manufacture, distribute and market these Yahoo!-branded products in the United States, Mexico, and Canada. Diamond Electronics today introduced five Yahoo!-branded consumer electronics products: two home theater systems and three standard DVD players. These new products are now available online at http://gear.yahoo.com/electronics. “Yahoo! is one of the most recognized and well-respected brands in the world, and Diamond Electronics is pleased to be able to license the equity of the Yahoo! brand for our consumer electronics products,” said Russell Herring, vice president and general manager of Diamond Electronics. “These products will be very stylish, high-quality and reasonably priced, with cutting-edge features and designs sure to add character and ambiance to any room.” Launch Details According to Kent Dickerson,Diamond Electronics vice president of sales and marketing, the company has identified three market segments for the Yahoo!-branded consumer electronics products it will begin marketing this fall. “Yahoo!-branded products targeting the Millennial market will focus on young and hip 18- to 28-year-old customers,” Dickerson said. “For the Prosumer market, Diamond Electronics will focus on 25- to 45-year-old professionals. Naturally, Yahoo! consumer electronics for the General Market will be designed for consumers in all demographic groups.” Today Diamond Electronics introduced five Yahoo!-branded consumer electronics products: Two home theater systems and three standard DVD players. YHT-630HomeTheaterSystem:With a suggested retail price of $199, the YHT-630 is a compact, 210-watt Home Theater System. The easy on-screen set-up menu delivers all the benefits of progressive scan DVD video, complimented with advanced audio technology. Digital amplification and DivX® certification provid e amazing performance. The YHT-630 offers unusually polished styling at its modest price point and plays DVD-, DVD-R-, DVD-RW-, CD-R-, CD-RW-, MP3-, JPEG-, Kodak playback- and DivX®-media. YHT-650HomeTheaterSystem:Style, performance, and innovative features set the stage for this advanced Home Theater System. Dolby Pro Logic II, DTS, and 5.1 Surround Sound audio compliment the progressive scan function and 16:9 (widescreen) and 4:3 (normal) viewing aspect ratios. Digital amplification and DivX® Certification highlight the truly inspired design. With a suggested retail price of $269, the YHT-650 supports DVD-, DVD-R-, DVD-RW-, CD-R-, CD-RW-, MP3-, JPEG-, Kodak playback- and DivX®-media. YDP-305DVDPlayer:With a suggested retail price of $79, the YDP-305 DVD player is a truly unique, ultra-compact DVD player great for use with TVs in any room in the house. Forward-thinking features include a 4-in-1 memory card reader and a USB port for conveniently viewing digital images. The YDP-305 also features 16:9 (widescreen) and 4:3 (normal) viewing ratios and is compatible with DVD-, DVD-R-, DVD-RW-, CD-, CD-R-, CD-RW-, MP3-, JPEG- and Kodak Picture CD media. -more-
Guru