When Lance Armstrong wanted an accurate measurement of his hill climbing ability, he called up Nike and together they created the Lance 4 watch. The Lance 4's altimeter lets you get an accurate reading of your rate of climb and descent, as well as absolute altitude and total vertical. The Lance 4 also incorporates a digital compass to keep you on track, and 7 time or altitude alarms to remind you where and when you are. The Lance 4 has Lance's signature engraved on the back plate of its bomber titanium body