By Shanie Weissman
From Inside AdSense
Posted - August 2, 2007
AdSense fits FixYa
As a technical support community website, FixYa.com helps people find the solutions, products and information they're looking for as quickly and as easily as possible. According to Yaniv Bar-Lev, FixYa's VP of user acquisition, this is why integrating AdSense into the site made so much sense. "Combining the contextual power of Google AdSense with our own user-generated content significantly improved the browsing experience, while helping us to easily monetize our complex site of over 700,000 products and several million web pages," he says.
With such a large site, Yaniv believes that the search capability of the site is an important element. "One of the most important things a user can do to help us provide better service is run a search for a problem or a product. The information gathered by the query allows us to quickly get the user to the information he or she was looking for," he comments. "However, it's always good to have a helping hand and provide external information from other sources, which is exactly what AdSense enabled us to do."
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What's next for FixYa? "We are definitely going to continue working closely with AdSense to find new ways of improving monetization and service."
